About Us

Welcome to White Ivory Apparel

At White Ivory Apparel, we believe that fashion should make you feel confident, not overwhelmed. Our boutique is designed for real women—busy moms, bold professionals, and everyday women who want to feel their best without spending hours stressing over what to wear.

Founded inside Definition Salon & Spa in Council Bluffs, Iowa, we’re proud to offer a one-stop destination for beauty, style, and self-care. Our collections feature the perfect blend of wardrobe staples and statement pieces—curated with love to help you show up as your most confident self.

 

What sets us apart?

We’re more than just cute clothes. Our boutique is a vibe—welcoming, encouraging, and always full of good energy. Whether you’re shopping in-store or online, you’ll feel the difference in the way we connect with our customers and help you put together outfits you actually love wearing.

 

Here’s what you can expect at White Ivory Apparel:

• Weekly new arrivals
• Styling help from real women who get it
• Exclusive sales and VIP shopping events
• A curated experience—never cookie-cutter

We know clothes won’t change the world, but the women who wear them will. And we’re here to help you dress the part.