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Welcome to White Ivory Apparel

At White Ivory Apparel, we believe fashion should feel good, not fussy. Our boutique is built for women who want to feel confident, stylish, and authentic—without overthinking it. From everyday essentials to statement pieces, every item is carefully chosen to help you feel your best in every season of life.


Located inside Definition Salon & Spa in Council Bluffs, Iowa, we proudly serve women throughout the Midwest with curated collections that mix modern trends and timeless favorites.


✨ Weekly new arrivals

✨ Friendly styling advice

✨ Online and in-store shopping

✨ VIP events and exclusive deals


Whether you’re headed to school pickup, brunch with the girls, or a date night out—we’ve got the outfit you’ll feel amazing in.


Discover your new favorite boutique. Welcome to the White Ivory experience.

Our Mission

Our mission at White Ivory Apparel is to provide the newest fashion trends in a welcoming space with confidence, kindness & good energy. We believe that clothes aren't going to change the world, but the women who wear them will.

Return Policy

We do not accept returns. We offer instore credit or exchanges within 14 days on apparel only, unworn with tags. All accessories, gift or sale items are final sale.

Holiday exchanges: Any apparel purchases between November 17th-December 23rd are exchangeable until January 13th.